Tony Whalley, Head of Dealing and Derivatives for Scottish Widows Investment Partnership and Chris Jackson, Head of Execution Sales, EMEA, Citi highlight to FIXGlobal the changing role of the broker, implementing technical solutions and the chances for a consolidated tape in Europe.

FIXGlobal: How have electronic trading technologies changed the way you go about your job - for example, a trader’s investment styles or attributes?
Tony Whalley: Previously, brokers just had to find the liquidity; however, nowadays the difference is what brokers need to do in order to find that liquidity. I think if you compare and contrast market conditions today with those 18 months ago, they are dramatically different, and the trader who is unable to adapt to those changing conditions, is not going to do particularly well.
Chris Jackson: The growth of client-driven electronic trading has meant that low touch portions of a clients trading blotter are executed more efficiently and with lower risk. In turn this has allowed the sales trader to operate more efficiently and focus on more valueadded interaction with clients.
FG: Is sell-side execution performance continuing to improve? What can be done to make that relationship more efficient? How can a broker stand out?
TW: I think it works pretty well. What we have with the vast majority of our counterparties is a symbiotic relationship. I believe that at the end of the day, they need to do business with us in order to have a degree of credibility within the market, and we need to do business with them because, if they’re the other side of our trades, we chose them for best execution purposes. So from that point of view, it works very well.
Occasionally there are spats, misunderstandings, or whatever you want to call it, but I don’t really feel that this is down to developments in the electronic trading market space. I think we’re in a situation where as soon as one broker comes up with a smart-order router, someone else comes up with another, and then another one and another. Once one broker moves into a certain technological space, everyone needs to get there as well; otherwise, one firm is going to find they’ve got an edge over another and, from our point of view, clearly, if that house has a distinct edge, then they’re going to get more business than others. What we’re tending to find, however, is that if a broker does have a competitive advantage, it won’t last particularly long.
FG: Is there a right or wrong answer as to whether firms should outsource technology implementations or develop them in-house?
TW: I think from our point of view, given the size of our operation, it has to be done in-house. I think when you look at some of the smaller niche players, then there is a very good reason why technology could be done outside the firm, but certainly from our point of view, it has to be done internally.
CJ: From a sell-side perspective, the majority of client-facing systems are in-house. Our algorithmic trading platform or our internal order management systems, for instance, have to be designed internally. We’ve found that we need to maintain a level of focus and ‘bespokeness’ to the platform and the product. It needs to be able to adapt quickly to a changing market environment, which you can’t get from out-sourcing. We cannot ask a client to work to a third party’s deadline. That kind of quick turnaround requires that we have control over the resources in-house.